The Wonders of Japanese Selvedge Denim

Why Japanese denim?

Japanese selvedge denim represents an esteemed tier of denim fabric. The term "selvedge" is derived from "self-edge," denoting fabric crafted on a shuttle loom, resulting in a finished, tidy edge on both sides, warding off fraying. Its association with high quality stems from the meticulous weaving process.

Renowned for authenticity, durability, rich hues, and graceful aging, Japanese selvedge denim stands out.

But why opt for Japanese selvedge denim amidst cheaper alternatives? For our "Drifter" jean we pursued the pinnacle of quality, echoing vintage cuts in every detail. Hence, we selected exquisite dark-blue, mid-weight selvedge denim sourced from Japan.

Selvedge denim & Raw denim

Although most selvedge denim is raw, the terms aren't inherently linked; "raw" simply indicates unwashed denim.

That worn in look!

You know those distinct lines and creases you see on your jeans, the ones specific to you? That unique look comes from wearing your jeans for long periods without washing.

Those worn-in denim jeans need you to wear them to look worn-in!

How to store your denim jeans

Rather than neatly folding them into your drawer.  The best way to store them is actually to hang them up.  Using the back belt loop and hanging them gives them that lived-in look.

How to clean denim

You might not believe this, but the key to denim care is to… rarely wash them. That said, there are some stains that a simple airing out will not solve, and here’s how to remove them:

If you get a mark, try sponging it down instead.  If the mark is tougher, turn your denim inside-out and wash them in lukewarm water with an enzyme-free denim detergent. If you don't have a washing machine, fill your bath with a few centimetres of lukewarm water, then lay the inside-out denim flat so the water covers them and let them soak for about 45 minutes. When they're clean, take them out, and dry them upside down to reduce shrinkage.  remember, no chemicals have touched your jeans to date, so anything too harsh will shorten their lifespan.

Turning your jeans inside out (and hanging them in a shady space) prevents fading and avoids soggy pockets.

Avoid washing your jeans in the machine whenever possible. This practice is not only beneficial for the denim's durability and fit but also for the environment.

Dryers are the natural enemy of jeans.  Always hang them on the line to dry (still inside out).